Greycroft Partners, which made a pretty penny on exits such as Huffington Post (s aol) and Buddy Media (s crm), announced it has completed its third fund, which closed at $175 million. The New York-based venture capital firm (see disclosure below) with offices in Los Angeles, said the fund was oversubscribed but it held to its original target.
Existing investors JP Morgan, BlackRock Private Equity Partners, Fairview Capital, and Invesco Private Capital signed on for Greycroft’s third fund, which also added new investors Hall Capital, Hamilton Lane, Greenspring Associates, and Cambridge Associates.
Greycroft, which is led by Alan Patricof, Data Settle and Ian Sigalow, invests $500,000 to $5 million in early stage internet and media startups. The firm said it will stick to its style of smaller funding for efficient companies, but will be focusing on B2B and B2C internet and mobile companies.
The firm raised its first fund for $75 million in 2006, funding 34 companies, 11 of which were sold at a profit. Greycroft closed its second $131 million fund in April 2010. Greycroft II funded 32 companies including Klout, Pulse and Maker Studios.
Disclosure: Greycroft Partners invested in paidContent, which was acquired by GigaOM.