New York-based TV check-in service GetGlue has been acquired by its competitor Viggle for $25 million in cash as well as 48.3 million shares of Viggle’s stock, which should put the total value of the transaction at about $85 million. GetGlue’s entire staff will join Viggle, but the company will operate both brands separately for the time being, according to a press release.
GetGlue launched five years ago with an emphasis on Foursquare-style check-ins for all kinds of media, but has been focusing more and more on TV content in recent years. In its most recent iteration, it moved away from simple check-in functionality to a more TV Guide-like approach with added social elements.
Viggle launched earlier this year with a focus on loyalty engagement. Users get points for checking into TV shows, which can be redeemed for gift cards from sites like iTunes (s AAPL) and Amazon (s AMZN). Viggle has 1.2 million users, and GetGlue has 3.2 million registered users.
GetGlue raised a total of $24 million over four rounds. The company’s CEO Alex Iskold will join Viggle as chief product and technology officer. Check out a video of Iskold showing off the most recent iteration of GetGlue below: