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YouTube for Google TV gets AirPlay-like functionality

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YouTube (s GOOG) rolled out its own version of AirPlay for Google TV devices Tuesday, making it possible to beam videos straight from any Android mobile device to a Google TV without the need of any additional pairing. From the announcement blog post:

“Since your devices are connected in the cloud, you can also do things like find the next video to watch from your tablet or browse around the web on your phone, all while the video plays on TV. You can even connect multiple devices to the TV to have your friends add to the playlist.”

YouTube has been second-screen functionality for YouTube apps on Google TV and other connected TV platforms for some time, but existing implementations required users to pair devices in order to send videos to the TV screen. That extra step is now gone, at least on Google TV. Android mobile phones and tablets will automatically discover any Google TV device within the same network.

A Google spokesperson told me via email a few days ago that the company it wants to bring the same functionality to “other devices and TVs,” which could presumably mean that YouTube’s own iOS apps could offer similar features in the near future as well.

Google TV VP of Product Management Mario Queiroz first told GigaOM this summer about efforts to simplify device pairing, and YouTube director of product management Shiva Rajaraman said during our conversation at GigaOM’s Mobilize conference in September that YouTube’s goal was “a world where all devices communicate” like AirPlay.

Check out my entire interview with Rajaraman below: