Amazon(S amzn) Web Services is bringing key services, including its Elastic Compute Cloud (EC2), to a new Sydney, Australia-based region. Sydney brings the total number of AWS regions worldwide to nine, including Singapore, Hong Kong, Tokyo, Sao Paolo and Ireland, and three regions in the U.S.
With this new region, which will also offer other major services including S3 storage, SimpleDB, Relational Database Service and DynamoDB database, Amazon is moving to bolster its leadership position in public cloud infrastructure as more competitors with global reach, like Rackspace(s rax) and Hewlett-Packard(s hpq), come online. Amazon certainly leads in terms of scale, but Rackspace, as CEO Lanham Napier said last week, intends to compete for large accounts that want more of the hand-holding services that such companies often require.
In its blog post announcing the new region, Amazon gave a shout out to AWS partners including EnStratus and Rightscale, which already have their its cloud management platform available in the new region. Amazon will host its first-ever AWS Re:Invent customer and partner conference in Las Vegas later this month.