Podio sees surprisingly high Ubuntu numbers, delivers One integration


The Citrix-owned enterprise collaboration platform Podio is keen to plug into as many other platforms as it can. That’s why it’s already integrated access to Google Docs, ShareFiles and Dropbox files, and why it’s just done the same for Ubuntu One.

As this post from the company’s blog puts it, Ubuntu One is “the hot newcomer” in the world of file-sharing services. And Podio’s integration makes it an even more viable option for business users – you can add Ubuntu One files to Podio App items or Tasks, and share them in messages and status updates.

But wait – let’s not put the cart before the horse. Copenhagen-based Podio is only doing this because of Ubuntu One’s popularity. And the surprising thing is how popular demand was.

Remember here that Linux’s share of the general desktop market is around 1.4 percent, or at least it was back in January.

“So 10 percent of our users are using Ubuntu to access Podio – which is surprisingly high we think,” a Podio spokesperson tells me. “Also, supporting Ubuntu has been on the product roadmap for a couple years over here, so we hear the request often, more so after the launch of Ubuntu One.”

To help put this into further perspective, or possibly to confuse matters: Ubuntu One can be used on Windows, iOS, Android and even Mac these days (and Linux, obviously); and only 40 percent of Ubuntu users use Ubuntu One (at least, that’s what one survey said in April).

10 percent. That is indeed surprising, especially given that Ubuntu had supposedly lost its sheen for Linux aficionados. But 10 percent of what?

Podio’s spokesperson told me that the company has been referring to a 40,000-organization-strong user base for “far too long”, and is indeed gearing up to reveal updated figures that are “certainly much higher”.

So that’s a reasonably sizeable set we’re looking at. Until Podio revises its user numbers, it’s impossible to clearly say how many of those organizations are toting Ubuntu, but it’s a heck of a lot more than I expected.

What should we read into this? Not too much. This is one figure from one service provider, and there’s probably an explanation that’s not been not considered. I have no idea what that might be (suggestions are welcome), but it is so very unlikely that Linux – nay, a single Linux distro – is responsible for 10 percent of a fairly major collaboration platform’s user base.

As for Ubuntu One, maybe the service is a dark horse. Over time, it’s acquired many features that you’d associate with iCloud or Google’s synchronization services. It’s really not there yet – contact synchronization is a bust – but it could be, given a bit more time. Who knows: if we hear more figures like this, it could be a contender.



Why would you use Podio, when you have Bitrix24 and other free alternatives?

Patrick Steil

Podio is amazing with all of its compatibility and integration. For even more integrations and to make Podio even more powerful you should check our PodioTools. It includes features like HelpDesk which allows full send/reply and storage of email all within Podio. Check it out at http://www.PodioTools.com

Patrick Steil


All “official” figures about the Linux acceptance and usage in the market do NOT reflect the real ubiquity of Linux. Now where Linux is the leading OS in the mobile market (mainly due to Android) it is only a question of time when the desktops will follow. Microsoft are just burying their own grave (with their own hardware which must upset their OEMs) and Apple won’t be able to continue the growth rate of the last 5 years. Finally the time for a rise of the Linux desktop has come. 2014 will be the year where that becomes visible. Companies who are betting early on the rise of Linux will be the winners. Ubuntu One is great and until 2014 Ubuntu will have found their strategy and direction how to infiltrate the desktop market.

Phil Chambers

Heck of a lot more than I expected too, but I guess Podio users are ahead of the curve generally.

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