Netflix may have had a tough time with investors, but it’s still a big hit with consumers, with none of its competitors even coming close to it in terms of usage: That’s one of the key take-aways of Sandvine’s new Global Internet Phenomena Report, which points out that Netflix now accounts for 33 percent of peak residential downstream traffic in North America.
Amazon’s video service on the other hand, which is widely seen as its biggest competitor, only causes 1.75 percent of peak residential downstream traffic. Other competitors fare even worse in Sandvine’s report: The network management company sees Hulu causing 1.38 percent of residential peak downstream traffic, with HBO Go barely registering with 0.52 percent.
The only other video service that continues to make a bump is YouTube: The Google-owned video service now accounts for 30.97 percent of peak mobile downstream traffic as well as 14.8 percent of all peak residential downstream traffic in the North America. And YouTube isn’t just a hit with Americans and Canadians: It’s also responsible for 15.9 percent of all peak residential traffic in the Asia-Pacific region as well as 21.84 percent of all peak residential traffic in Europe.