Getting an inside look at companies around the world is about to get easier. Glassdoor, the Sausalito, Calif.-based job and career community, said Wednesday that it raised $20 million in venture capital to expand internationally and grow its sales team.
The new round of financing was led by DAG Ventures, with participation from current funders Benchmark Capital, Sutter Hill Ventures and Battery Ventures, and brings the company’s total amount raised to $42.2 million.
Robert Hohman, co-founder and CEO of Glassdoor, said that 40 percent of the company’s traffic is already international even though the site only offers its reviews, salary comparisons and other content in English. But, with the new cash, it plans to invest even further in its overseas audience.
“People consume this content globally and they’re willing to contribute to it globally,” he said. “We believe that this will fuel a whole other wave of growth for the company.”
Glassdoor, which is free to job seekers and can be integrated with Facebook as of earlier this year, offers two key products to paying partners: a brand and analytics package that enables a company to manage its presence on the site and a performance-based product for targeting job listings to potential candidates.
Hohman said the new financing will also be used to support its sales force and further expand its roster of paying customers, which has grown from 120 to 800 companies in the past year.
Job seekers may also use LinkedIn as a resource when looking for or researching professional opportunities, but Hohman said Glassdoor’s commentary is more authentic and candid than LinkedIn’s, which tends to be only positive. In the past couple of years, career sites like BranchOut and Identified have launched to target younger professionals, but those are more focused on social networking than reviews and job data.
In the past year, the company said, traffic to Glassdoor has climbed 145 percent to more than 13 million monthly unique visitors and revenue has grown 175 percent. To date, people from 190 countries have contributed three million pieces of data on 220,000 companies.
Image from r.nagy via Shutterstock.