Online publishing: optimizing and monetizing content

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In response to six consecutive years of decline in its traditional advertising pool, the print industry has been developing innovative digital products and revenue streams. In an era when a digital presence is essential for survival, publishers must address some key concerns, including monetization of digital channels, targeting relevant content and advertising, and creating brand intimacy with a fragmented, multiplatform audience.

This webinar will explore strategies for publishing content in a multiscreen-multiplatform world. How are publishers dealing with a variety of different publishing and distribution workflows for different types of content? And how are many evolving into integrated distribution?

Topics to be discussed:

  • How can publishers optimize and monetize their content?
  • How can content publishers evolve strategies to ensure they’re discovered?
  • What are the possibilities for partnering and what value can it offer?
  • How are enterprises managing a multicloud environment?

Our panel of experts includes:

Join GigaOM Pro and our sponsor Limelight Networks for “Online publishing: optimizing content for a global audience,” a free analyst roundtable webinar on Wednesday, Oct. 31, 2012, at 10 a.m. PT.

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