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Live blog: Apple’s iPad event

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Hello, again! It’s been a little over a month since we live-blogged Apple’s introduction of the iPhone 5 in San Francisco. Turns out, Apple(s AAPL) has a little bit more up its sleeve. At 10 a.m. PT today Apple CEO Tim Cook is expected to take the stage of the California Theater in downtown San Jose, Calif.

Apple iPad Mini event photoWe anticipate that over the course of an hour or so Cook and a variety of other Apple executives will introduce us to the rest of the company’s holiday product lineup. The star of the show, of course, is expected to be a smaller iPad. But that’s not all: the Mac is also set to play a role in the events as well.

Om Malik and I will be bringing you live updates and photos of the event as it unfolds. We’ll kick things off a bit before the event started at 10 a.m. PT, so please join us below.

In a rare move, Apple will also be live-streaming the event from San Jose: as long as you own an Apple product. Owners of iOS devices running version 4.2 or later or Mac OS X 10.6 users running Safari 4 will be able to watch the event, as well as some Apple TV users, according to a webpage released by Apple early Tuesday morning.

In the meantime, here’s a preview of the event.

Here’s what has been announced so far:

  • A new version of iBooks. It has continuous scrolling, and works better with iCloud.
  • A 13-inch MacBook Pro with the Retina display, which Apple introduced earlier this year in a 15-inch version. It’s thinner and lighter than the current 13-inch MacBook Pro, and costs $1,699. It’s available today.
  • A new iMac. It has a much thinner display than the current iMac version, and will come in 21-inch and 27-inch versions for $1,299 and $1,799, respectively. They’ll be available in December.
  • A fourth-generation iPad. It has a faster processor and will work on Sprint’s 4G LTE network. It’s the same size as the original iPad, and costs $499, just like the current-generation models.
  • The iPad mini. We’re a little surprised they chose that name, but hey. It has a 7.9-inch screen and a 1024 by 768 pixel display. It’s a Wi-Fi only device, starting at $329 for a 16GB version, and cellular-network versions will also be available.

14 Responses to “Live blog: Apple’s iPad event”

  1. Well I was seriously considering picking up a Kindle HD, but being locked into the Amazon store for reading books was making me have second thoughts. Despite the price difference, I think I might get the iPad mini. That way I can buy books from Barnes & Noble, Apple, and Amazon without running into problems.

  2. It’s business, folks. Doesn’t matter if it’s old news, new news, good news or bad news. Apple is doing its best to keep the ball rolling. It’d be great if there were a real surprise (like maybe an updated Mac Pro or a brand new unheard of gizmo that could actually have a WOW factor) but, no matter what is announced or who it is for, it represents a business doing what a business does: pushing product.

  3. Well, after a had my brand new Galaxy Tab blocked yesterday, having to hard reset it and receiving no support from Samsung help desk, I think I prefer Apple “old news”…

    • I’m no troll, but arguably you are. My comment is on topic, Yours is just disagreeing with mine without coming up with any rational reasons for doing so. A hollow comment contributing nothing whatsoever to the debate — as is typical of pro-Apple commenters.

      • Ok, fine, I’ll bite!

        There are obsessive fanboys for pretty much every major tech company. Are there more for Apple? Maybe. And while that in itself might mean something, it still means a horde of people who can’t have a decent critical conversation about the company. That does not, by any measure, mean that anyone having a positive view of the products produced is automatically a fanboy. Maybe a fan… ;)

        Mac growth has been pretty decent… though how much it is being affected by the post-pc developments is a question just as important as for other PC manufacturers. The real issue in terms of worldwide PC use are all the businesses and governments that are based on the windows system. I personally would prefer to see those go linux, both for internal infrastructure, and for the web at large, to keep that as open as possible.

        All the other companies building smartphones and tablets showed Apple that there actually is a market for devices in between, which they clearly did not think was the case before, so now they are competing in that space, which is what we want… more competition! Oh, and I totally agree… the next development in iOS needs to happen soon, but having tried out android and windows phone, I am still completely unimpressed with android, while I was pleasantly surprised by windows phone, which is available on much more decently priced phones, and I therefore recommended to some people who wanted only basic smartphone features.

        What propaganda war? The advertisements? The only company specifically comparing their products to Apple right now is Samsung… instead of actually portraying what their devices can do. But again, thats their right, and if it helps them compete, then good! Amplifying the whole thing the way you are doing IS that war you are talking about… a self-fulfilling prophecy.

        Sorry Tim, but nothing of what you have written is new or surprising. Neither is what I have written now… but since you asked ;)

        And finally, what Apple wants is what all corporations want… to make profit. And in that Apple has been beating everyone in the market, not just electronics companies (which, btw, is still a huge surprise to me!). Whatever you think that is worth, iOS may have, potentially, at some point, been there to promote MacOS. It would have been cool if that is all it had done (I have used Apple products for 20 years, and have just always been more comfortable with them than windows or linux, both of which I know equally well), but it is so far from that now. iPhone is a self-sustaining product and Macs have benefited in the money available to invest in their development. Thats fine with me! Just like Office and Windows revenue allowed Microsoft to develop Windows Phone, and advertisement revenue allowed Google to develop Android. Where’s the problem?

        Phew! I’m not doing that again any time soon… ;)

  4. This over-hyped event is more for obsessive fanboys, and loyal uncritical embedded tech commentators who receive exclusive invites, rather than normal people.

    Apple is using the fanboy factor to try and push Mac which after all these years still has only a puny market share — because most consumers evidently know they consistently get much more for their money by not choosing Apple.

    iPad Mini is little more than an iPod Touch with a slightly bigger screen. How much more money can Apple extract from people with variations of iOS? iOS is old news.