Jim Fowler, who sold his previous startup Jigsaw to Salesforce (s crm) for $175 million, has raised $17.3 million for his latest startup InfoArmy, which is trying to build a team of crowd-sourced researchers to write competitive intelligence reports. The Series B funding is led by Norwest Venture Partners with participation from Trinity Ventures and comes on top of $2 million Fowler put in to launch InfoArmy in June.
InfoArmy creates comprehensive reports on companies that are designed to be displayed on an iPad (s aapl). The reports, which are updated each quarter, cover top competitors, executive bios, product descriptions, customer data, press releases and other data. Since launching, InfoArmy has created 1,800 reports for clients, who pay $99 for a paid report. Though InfoArmy began with reports on private companies, it expanded its coverage to public companies earlier this month.