AOL On brings its videos to Android & iOS, exec talks device strategy


AOL (s AOL) plans to roll out a number of new apps for its AOL On video platform Thursday morning, bringing some 420,000 videos to Android (s GOOG) and iOS (s AAPL) mobile devices. The videos made available through the new apps include clips from AOL properties like Engadget, Techcrunch, and the Huffington Post, as well as material from partners like Martha Stewart Living, the Travel Channel and E!

I recently had a chance to chat with Rob Delacruz, General Manager, Connected TV and Mobile Video for AOL On, and he told me that he has especially high expectations for the iPad and other tablets. “The tablet is an interesting beast,” he said, adding that viewers tend to watch short-form content on mobile phones and longer videos on connected TVs. iPads and Android tablets are now becoming more like portable TVs, with viewers tuning in for a much longer periods of times, he said.

Delacruz also shared a few interesting thoughts on connected TVs. AOL rolled out apps for Samsung’s, Sony’s (s SNE) and Yahoo’s (s YHOO) connected TV platforms as well as Google TV, Roku and Boxee in August. Reflecting on the experiences with these platforms, Delacruz said: “The large manufacturers have done very well for us.”

TV sets from Samsung and Sony are in millions of homes, which translates to a big audience, even if a large number of consumers never actually connects their TV to the Internet. But Delacruz didn’t want to dismiss CE manufacturers with a smaller footprint either. Roku may have much fewer customers, he said, but those customers are very commited. “Their sole intention is to activate and watch videos,” he said.

Disclosure: GigaOM has a business relationship with AOL for distributing some of its videos through AOL On.

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