Book discovery startup Libboo raises $1.1M seed round

Libboo, a TechStars Boston startup that aims to “create the next digital bestseller,” has raised $1.1 million in seed funding. The round was led by Massachusetts VC firm MassVentures.

Libboo’s goal is to build buzz around books by connecting “buzzers,” or “readers who love to share and talk about books,” with books in order to “create the next digital bestseller and help talented authors get discovered.” They’re asked to do things like post a book’s cover to Facebook (s FB) or write a blog post about a book and tweet the link to the post. In return, they get rewards like free ebooks.

Libboo, based in Cambridge, Mass., was founded by Chris Howard, a food writer and former teaching assistant at Harvard.

Last week, Boston-based publisher Houghton Mifflin Harcourt partnered with Libboo to promote new titles Diving Belles by Lucy Wood, The Heart and the Fist by Eric Greitens and How Children Succeed by Paul Tough, as well as a number of backlist titles.

Hubspot founder and CTO Dharmesh Shah, Avid and Wildfire founder Bill Warner, and former Compete CEO Don McLagan also participated in the round.