Copious, a social marketplace based out of San Francisco, is making a play for men. Starting Tuesday, the startup is announcing that in addition to its current categories of women’s fashion and accessories, it will also offer men’s clothing and art.
Launched last summer, Copious is an eBay-like marketplace of buyers and sellers that leverages Facebook (s fb) and Twitter, as well as users’ interests, to personalize their sopping experiences. Jonathan Ehrlich, the company’s cofounder, said the addition of menswear and art categories is a natural next step as the marketplace grows to appeal to all kinds of buyers.
“Copious is powered by a person and [his] interests,” he said. “It’s representative of this trend of organizing around people.”
To date, the vast majority of the platform’s users have been women, but with the expansion, Ehrlich said, the company hopes to reach a breakdown of 60 percent women and 40 percent men.
In addition to new categories, such as men’s vintage, photography, home décor and design, the site updated its home screen and navigation to be more inviting to men. For example, while the previous logged out screen featured only women’s fashion items, the new screen displays men’s and women’s shoes.
The startup also announced that it has partnered with Brad Goreski, star of Bravo TV’s (s CMCSK) “Brad, Brad World,” who will sell items from his own closet on the site.
As we’ve written about before, there is no shortage of online marketplaces angling to reinvent eBay for a more social, design-focused crowd. Sites like Fab, Fancy and Wanelo don’t include a peer-to-peer component but similarly use social signals to personalize a user experience. But Ehrlich said each action a person takes on Copious further personalizes their experience so that social commerce isn’t just about “social marketing,” but real personalized curation.
Copious declined to share user or engagement numbers, but said it has hundreds of thousands of users and has sold tens of thousands of sites. It has raised $7 million from Foundation Capital, Google Ventures (s GOOG), Relay Ventures and other investors.