The internet will attract 16 percent more advertising dollars through 2013, while newspapers and magazines will lose two percent of their ad money, according to ZenithOptimedia’s latest forecast.
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The ad firm reckons global online advertising will comprise 21.4 percent of the whole by 2014 – up from 16 percent in 2011.
Within internet ads, ZenithOptimedia sees social media and video pushing a 20 percent growth in display ad sales, compared with a 14 percent boost to paid search ads.
The former is forecast to make up 40 percent of online ad sales by 2014.
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