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It’s official: News consumption is all about social and mobile

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Anyone who watches the way those around them consume the news, or thinks about their own news consumption habits, is probably well aware of how large a role social networks like Twitter and Facebook (s fb) now play in the way we get news, and also of how much that consumption is coming through mobile devices. A new report released Thursday by the Pew Center for the People & the Press confirms that both of those trends are large and growing — the study says that the influence of mobile in news consumption has almost doubled since 2010 and the impact of social networks has almost tripled in the same period. Those numbers are even higher for younger users.

The Pew report notes that the number of Americans who regularly go online for news has remained almost exactly the same since it did a similar study in 2010: about 46 percent said that they get news online at least three days a week. But the number of people who said they regularly get news on a cellphone, tablet or other mobile device has ballooned from 9 percent to 15 percent— and the number who said that they regularly see news on social networks has gone from 7 percent to 20 percent.Pew notes that these two trends also go together, in the sense that users who have smartphones (about 48 percent of those surveyed) were far more likely to see news on social networking sites. And those who have iPads, Kindles and other tablets — who made up about 21 percent of those surveyed — are also much more likely to get their news from social networks.

According to the survey, more than 30 percent of the respondents between 18 and 39 years of age said they regularly saw news or news headlines on social networks, compared with about 20 percent two years ago. One interesting note in the report was the tiny proportion of users who said that they got news from Twitter, which is seen by many as a news-driven network — only 3 percent of general internet users said they got news from Twitter, and less than 30 percent of regular Twitter users said they got news there.

It wasn’t immediately clear from the study whether the users who were surveyed got all of their news by reading headlines from social networks or other sources, or whether they followed links from Twitter or Facebook or LinkedIn to newspaper or other websites to get more information. Most publishers say those networks have become an increasingly powerful source of traffic, but some readers may get enough of the headlines or news items they need simply by reading posts on Twitter or Facebook — in the same way that earlier users may have gotten their fill of news from headlines on the radio or on television.

One thing is also obvious from the Pew report: namely, that newspaper readership continues its long, slow decline — and radio has also been following the same general pattern. The study says that the number of Americans who read a newspaper the day before the survey was taken fell to 23 percent, down only a few percentage points from 2010’s survey, but down by more than half from the number who said the same a decade earlier.And while TV news consumption has held up much better, it has been in decline over the past few years as well, and the Pew report notes that the future looks like more of the same given how few younger users say they use it for news: only 34 percent of those under 30 said they do this regularly, almost exactly the same proportion that said they got their news primarily from social networks.

Post and thumbnail images courtesy of Flickr user George Kelly

7 Responses to “It’s official: News consumption is all about social and mobile”

  1. It’s interesting that the mobile-device-consumption rate went up so much. I wonder if it was due to things like Flipboard or if it was because of the iPad and other tablets becoming more mainstream.

  2. Main drawback I see is that a lot of the news sources feeding social media channels are far from reliable versus news coming from a mainstream news source say a BBC or a CNN. So people relying on social media sites for news are not necessarily accurately informed.

  3. randybennett

    Pew study is very informative, however we believe a more accurate picture of newspaper media usage in any demographic is reflected in the data from Scarborough Research. Their study includes more than 200,000 adult respondents. Based on that extensive, detailed dataset, the newspaper audience totals more than 101 million U.S. adults (18+) — 43% of the U.S. adult population — who read or look into a daily newspaper or visit a newspaper website on an average weekday. Scarborough is the primary source used by media buyers to define the newspaper audience and gauge newspaper reach.

  4. I fully agree that news consumption, whether it be mobile or social is the new norm for getting information. Just think about it. Back in the day you wanted to come home and catch the news or wake up in the morning to catch the weather or look through TV guide to see when your favorite movie comes on. Now, all of this is done through a few swipes at your phone. I can get notifications about the weather and news while driving. It’s amazing how fast things change.

  5. The big advantage of the new social & mobile world is the fact that a bi-directional communication between customers and providers is possible. Nowadays consumers can actually tell companies what the want, what they like and also what they don’t like…

  6. one of the real problem with tv news, you are not able to get what you really want to know in quick time and thats not a case with internet users. And with growth of smartphones in recent days, it is widely known fact that internet consumption in every section of internet has increased.