Google would love to bounce Bing from Yahoo

Eric Schmidt

Would Google like to replace Microsoft Bing as the search engine for Yahoo.com? You bet, Google chairman Eric Schmidt said in Japan this week.

Granted, this is kind of a “duh” story given the rivalry between Google and Microsoft, which wants to play David to Google in internet search. But it bears watching given that Google phenom Marissa Mayer is now CEO of Yahoo.  And, Microsoft and Yahoo’s Bing relationship has been rocky. As SearchEngineLand’s Danny Sullivan reported this summer, Microsoft has had difficulty meeting revenue guarantees under its three-year Bing deal with Yahoo.

Microsoft has been putting up a fight in search, pouring resources into Bing and even launching Bing It On, a Pepsi Challenge like consumer taste test of Bing vs. Google search. Microsoft claims Bing prevails in that contest by a 2 to 1 margin. Others report different results.

Feature photo courtesy of  Flickr user Guillaume Paumier

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