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Following Target, Walmart stops selling Kindles

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Walmart(s wmt) has become the second large U.S. retail chain to announce that it will stop selling Amazon(s amzn) Kindles, after Target(s tgt) made a similar announcement in May.

Reuters first reported the news, citing a memo that Walmart sent to store managers on Wednesday. “We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments,” the memo read. “This includes all Amazon Kindle models current and recently announced.”

Walmart confirmed the change to Reuters and it appears to extend both to Walmart’s website and its stores.

The chain is still selling Barnes & Noble(s bks)’s Nook as well as some other e-reader brands.

As with the change in Target’s policy, it’s unclear why Walmart stopped carrying Kindles. But the company is working hard to beef up its own e-commerce strategy. The company recently built its own shopping search engine, which it is now deploying on, and it takes cash for online purchases. Meanwhile, Amazon is trying to sell as much content to Kindle device users as possible. (The company is even selling physical products through Kindle Fire apps.) So it makes sense that Walmart would not want to turn over more sales to a competitor.

9 Responses to “Following Target, Walmart stops selling Kindles”

  1. Jean Dieng

    Beauty Books: Are They Worth Your Money?

    Are you interested in improving your appearance? If you are, are you interested in learning what types of makeup is best for you, as well as how to properly apply it? If you are, you may have turned to the internet or to fashion magazines, but have you ever thought about buying a beauty book? If you haven’t or even if you have, you may be wondering whether or not beauty books are really worth the money.

  2. I never once thought of buying Kindle at Walmart. I got it at Amazon. That’s also where I do most of my shopping. Why waste gas and time driving to a store when I can order it and get it shipped free? Walmart is positioning themselves into ebooks and dumping Kindle was their first step to achieving that goal. Nook will go soon.

  3. msinsheimer

    Interesting little battle here. They are all vying for the online consumer via electronic devices. We believe in choice of deals and products. We empower user to create their own deals, join others, share them to build purchasing groups to get volume discounts while enabling merchants to bid on the deals. Sellers can likewise create deals to meet their specs at a low transaction fee all at Flash Purchase.

  4. Mathew Perry

    As much as I despise Walmart and the Waltons, good for them. Why promote Amazon’s services and products from a competitor. Amazon and Baldy Bezos are greedy as the Waltons. Amazon has gotten away with tax exemptions, distribution from competitors, and book pricing manipulation. Time for them to play in on more even turf.