Vimeo, the New York-based video hosting site that benefited from the growing maker and creator movements, is launching new ways for video makers to make money. The first tool is called Tip Jar, and it allows viewers to contribute money and support creators of video, who then get 85 percent of the amount donated. It can be activated by members of Vimeo Plus and Vimeo Pro, Vimeo’s paid services. (I wrote about Vimeo’s resurgence yesterday.)
Vimeo is also planning to launch a new pay-to-view service that will let content creators put their work behind a paywall. A beta version will launch with limited set of feature films, and it will be made available to Vimeo Pro subscribers in early 2013. This is a smart move for the company, which has recently broken into the top 10 of web video destinations. It is a good way for the company to keep attracting independent video content creators.