Contour, the Seattle-based company that makes wearable HD video cameras popular with professional videographers and outdoors enthusiasts, is launching its Contour+2 video camera in retail stores Tuesday.
From models walking the runway at Diane von Furstenberg in Google Glasses, to widespread enthusiasm for the iPod nano watch, to the proliferation of exercise-related trackers like Fitbit(see disclosure) and Nike+ Fuelband, it’s clear that wearable computing is moving from the sci-fi realm into the mainstream. And if non techies enjoy walking around with a Fitbit, it’s even easier to see how extreme sports enthusiasts and risk-takers have been all about wearable video cameras. The footage of people paddling over waterfalls and skydiving (or even giving cameras to seagulls) explains it all.
Contour’s cameras, similar to those from GoPro, allow users to shoot hands-free HD video and recieve detailed data on where and how that video was shot, since the cameras track speed, distance, and elevation. Contour provides both hardware and software for the user, so the videos can be shared on Facebook, Vimeo, and other sites.
The Contour camera also pairs with a user’s iPhone, which uses bluetooth to act as a remote control and viewfinders for the camera when it’s attached somewhere else. It will go on sale for $399.99 in Apple’s retail stores, as well as other brick and mortar stores like REI and B&H Photo.
“We think of ourselves as an accessory to the phone,” Contour CEO Marc Barros said in an interview. “We want people to be able to capture more and more video wherever they go.”
Disclosure: Fitbit is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.