Is Comcast considering a 500 GB broadband cap?

5 Comments

Three months after it suspended its 250 GB-a-month cap on broadband data, the largest American broadband provider, Comcast (s CMCSA) is reportedly looking to double that to 500 GB a month, according to a DSLReports source. This is part of Comcast previously promised tests with cap-tiers and pricing. Comcast replaced the 250 GB-cap plan with 300 GB plan in May.

And now Karl Bode at DSLReports says that cap may instead be as high as 500 gigabytes per month for those who subscribe to faster tiers:

Interestingly, our source claims that when Comcast proceeds with the deployment of this new cap system nationally, faster speed tiers will see higher caps. For example, users on the company’s “Performance” tier (currently 15 Mbps down, 2 Mbps up) will see a cap of 300 GB. Users on the company’s “Blast” tier (currently 25 Mbps down 4 Mbps up) will see a higher 500 GB cap.

Comcast declined to comment on speculation or rumors. Comcast would be following a pricing strategy some smaller ISPs such as CableOne and SuddenLink which have implemented similar caps. Currently at 64 percent of U.S. broadband subscribers have some type of cap according to my poll of providers and the Leichtman Research Group data on U.S. broadband subscribers, and many have lower caps on slower tiers. In general this points to a more sophisticated pricing model for wireline broadband as ISPs attempt to wring more value for their data pipes amid demand for broadband and worries about their pay TV businesses.

Comcast tower courtesy of Flickr user Kevin Burkett.

5 Comments

Wii4everybody.com

So i see no change, 5 years ago when i was in Utah they had a Cap of 500 GB on my 12 Mbps broadband, then they changed to 250, now they are on 300 and going back to 500? WTF??

John Wilson

I use Sonic.net that competes in the SF Bay Area and they have a product at 20MB or 40MB download speeds with no cap. To get a service with no cap, you have to get the business service and depending what you use it for, you might also need a static IP address and they can add $15 to $20 for a single static IP. BTW AT&T has basically suspended their cap because they won’t let me see my usage and they say not to worry about it.

The actual reasons for the cap are things like Youtube and other places you use to watch streaming content like audio and video.They want to cap how much you can watch so they can sell you their TV products. But Comcast is realizing that caps aren’t the problem, it’s they type of content. They are figuring out that if you put out good content and/or provide better service, people will buy it. They don’t need tricks to try and force people to stay away from Youtube and other online streaming.

Carl Hicks

While I don’t think any cap is good … 500GB is pretty generous of a cap. The average household last time I saw numbers was lest then 20GB’s a month.

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