In a blog post today, the e-commerce giant announced that it has acquired the six-person startup, which curates products from across the Web.
With the acquisition, eBay said it will get the talent to improve its online shopping platform, particularly in personalizing experiences and merchandizing options.
eBay also said that the purchase dovetails with its $80 million November acquisition of Hunch, the recommendation engine launched by investor and entrepreneur Chris Dixon.
Building off the recent acquisition of Hunch, eBay is establishing a sustainable presence in New York City, with a state-of-the-art technology development center. New York employees will work on highly visible technology projects across eBay, including data analysis, personalization and other specialty areas.
Co-founded by Zach Klein, also a co-founder of Vimeo, Ben Pieratt and Eric Jacobson, Svpply has raised $550,000 from investors including Spark Capital, Founder Collective, Ron Conway, Dennis Crowley and Jason Hirschhorn.
The sale to eBay keeps it in the family to a certain extent, given that Dixon, who will be heading the new eBay headquarters, is a Founder Collective partner.
Similar to other social shopping sites like Fancy, Lyst, Uncovet and others, Svpply helps people discover products by using social connections on Facebook (s fb) and Twitter. According to the startup’s website, it brings in 3,000 new products daily from across the web and represents more than 70,000 stores and brands.