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Listen up Pandora: Nokia Music now playing in U.S. for free

After shutting down its Ovi Music subscription service in early 2011, Nokia(s nok) is re-playing the tune. On Tuesday, the Espoo, Finland company announced Nokia Music for Lumia devices in the United States, a free music streaming service with no registration required. Owners of the Microsoft(s msft) Windows Phone Lumia handsets simply download the Nokia Music app from the Windows Phone Marketplace to start streaming.

Nokia says that 150 playlists “that are curated and kept up to date by an expert team of US based musicologists” are available, comprised of a wide variety of music genres, from classical to house dance music. Additionally, playlists created by Lana Del Rey, Lady Gaga and Rihanna, as well as other well-known performers, are available. But Nokia Music isn’t just made up of the service-provided playlists. Personalized playlists can be built using the “create” function, which access millions of songs in Nokia’s music library.

The free service should appeal to music lovers that own a Lumia device in the US. Nokia Music doesn’t contain any advertising, so music will be uninterrupted. And the playlists can be accessed offline, so tunes can be enjoyed without using up precious mobile broadband. A “gig finder” feature also offers information on local music events and the app ties in to Nokia’s digital music store where users can purchase MP3 songs or albums.

Nokia Music is likely the first of many new announcements coming from the company. Tomorrow, Nokia has a scheduled press event in New York City, where it is widely expected to debut handsets designed to run Microsoft’s Windows Phone 8.

11 Responses to “Listen up Pandora: Nokia Music now playing in U.S. for free”

  1. Metro Radio is ad free, and its pretty amazing. I used it to entertain 30000 people at an event that I managed, so I know it works. Having Nokia music just adds to the amazing Windows Phone 7-8 lineup. I see no reason to go back to Apple or Android.

  2. Wasim Khan

    Microsoft practices slavery. They exploit labor laws in undemocratic countries and hire contract workers at 1/4th of a full time employee wage. As labor laws are lax in these countries, Microsoft can and do keep contracters for decades. I will never buy products from a company that practices modern day salvery

    • That’s a pretty serious allegation, do you have any proof of such acusation or you just felt like lashing at Microsoft e.g. because you’are a fruit or robot company fanboy?

      • Guest123

        I am a union worker from new England and we fight with Microsoft stores all the time because they try to get away with paying low wages. They hire small companies who under pay their workers. More money for the big guys… I am not a fanboy of any other Os I own a PC and a WP which i like very much… That’s just a true statement. Getting back on topic, I do indeed miss Pandora, other apps will always be ALMOST like Pandora.

  3. now it would be great if nokia released something along the lines of an ipod touch. a windows phone minus the phone part would be a great device for accessing this service. i bet nokia could sell a ton of devices to people who use another platform for a ‘phone’ of course people could just grab a used nokia phone and use without a SIM card but a separate device would have more traction on the mainstream market.

  4. Pandora does not care what happens on Windows Phone. Despite having an app for even the most obscure devices, Pandora still refuse to develop a native app for Windows Phone 7. Fortunately, there are a couple of reasonably good alternatives that work with the Pandora API. But we have seen in the past that when Pandora makes changes to their APIs, those alternatives stop working. Sometimes for weeks at a time.

      • Radio Controlled, Metro Radio and Graffiti Radio are all 3rd Party apps that can access Pandora. My post was referring to the title of the article. Pandora has stated publicly that they have no intention of releasing an “official” app for WP7. So I doubt they care if Nokia introduces its own streaming app.