Your customers are mobile, but are you? At Mobilize 2012, learn how to embrace the most important technological shift of the decade and why it matters to your business.
Wednesday, Sept. 5: 11:00–11:30 PDT
Patrick Cook, Director of Innovation Services
PARC, a Xerox company
Ever wonder what ethnography has to do with mobile apps? Is it just a fancy name for user research? Learn how ethnography has moved from the classroom to the tech field.
Thursday, Sept. 13: 12:30–1:00 PDT
Spencer Rascoff, CEO
Rascoff shares his views on how the role of mobile has affected Zillow’s skyrocketing growth, what lessons he has learned since its IPO, and the rationale for creating an ecosystem of apps (13!).
Bonus offerings for Mobilize 2012 attendees include:
- A special GigaOM Pro offer: Register for Mobilize and get 50 percent off an annual subscription to GigaOM Pro (regular price $299), plus preferred pricing on future events.
- Startup package: Includes discounted tickets, exhibit space and an opportunity to have us film your pitch at Mobilize 2012. Find out more.