Blog

Today in Connected Consumer

Seems you can introduce a connected device these days without an accompanying announcement about a new, bundled content service. As Nokia prepares to unveil its first Windows Phone 8 handsets, the phonemaker announced Tuesday that will try again with a comes-with-music strategy, bundling its WinPhone 8 devices with an ad- and subscription-free streaming music service. Nokia had previously tried to stand up a paid music service for its phones but shut down that effort in 2011. Meanwhile, Amazon prepared the ground today for the expected unveiling of a new Kindle Fire on Thursday by announcing a new deal with EPIX to add Paramount, Lionsgate and MGM films to Amazon’s Prime Instant Video service, which comes bundled with Kindle tablets. And in Variety, Brian Lowry wonders if and when Apple will start bundling its own content subscription services with its devices.