founder’s Tasty Labs launches micro-task platform


Joshua Schachter, who in a past life founded the social-bookmarking service delicious and sold it to Yahoo, has released, the newest offering from his startup, Tasty Labs. Last year, Tasty Labs launched, a “market place for things people need.”

What is To me it appears to be a micro-task platform that uses mobile devices as a way to distribute and aggregate tasks. Schacter defines it as a platform for doing micro-tasks. In a blog post announcing the launch he writes: provides a simple way to allow a publisher to turn a passive audience into a mobile army of participants. This allows publishers to easily create missions and activities to get people involved more directly than just reading stuff on a screen. If Twitter is HTML, then is CGI. lends itself to small, simple tasks: Vote on an item, take a picture of a storefront, etc. It allows you to script with humans as easily as you would script with software. It also offers easy access to the sensors on the phone: GPS, camera, and so on.

Even at first blush I could see this becoming a really useful tool/service for creative collaboration. Now time to dig into this a little but more.

Photo courtesy of Flickr user Joi Ito under Creative Commons license

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