The Apple Roundup: Despite growth, Apple TV, set-tops still not a mass hit


With so many people writing about Apple(s AAPL), finding the best stories and reports isn’t easy. Here’s our daily pick of stories about the company from around the Web that you shouldn’t miss:

  • Shipments of cord-cutting devices like Apple TV, Roku, and Google (s goog) TV devices are growing, but based on sales data showing nearly 40 percent growth to 8.6 million units last year, all of them are still pretty far from being a legitimate hit with mainstream consumers, Bloomberg reports.
  • AppleInsider has great background detail on Apple’s two newest senior executives, Craig Federighi and Dan Riccio, both promoted to the SVP level on Monday.
  • New reports have emerged that cost-cutting and penny-pinching going at at Apple retail stores came from CEO Tim Cook, not just new retail boss John Browett. Ars Technica warns what the outcome of that strategy could look like from a customer’s perspective: pushier salespeople, dirtier, understaffed stores and less free customer help and training.
  • While Apple may be cutting costs on in-store help, a Pocket-lint report says it is adding online “genius” support in a few countries, including the U.K., Germany, Spain and Brazil.
  • Wired looks at the eight apps from content providers that it says will help Apple become the defacto set-top box. Most of these are longshots, but they do paint a picture of an acceptable combination of content the Apple TV would need to have to convert more customers en masse.

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