Curtains for MOG: Townsquare buys MOG’s blog & ad business

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Townsquare Media of Greenwich, CT, that runs live events and owns radio properties has bought the MOG Music Network business. The news was first reported earlier this morning by Peter Kafka who says the transaction was around $10 million.   The terms of the deal weren’t officially announced. These are blogs, reviews sites, concert & event information sites, artist sites and lyrics sites that were part of music subscription service MOG, that was started by David Hyman. MOG’s subscription service was acquired by Beats Audio in July for $14 million.

MOG network has more than 62 million monthly U.S. unique visitors and 170 million monthly global unique visitors, making it the largest music-focused ad network in the United States. GigaOM had heard that MOG was hoping to sell its music service & blog-network business separately. MOG had raised $25 million in venture funding. This concludes our coverage of MOG.

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