Amazon Web Services is going after the long term archival storage business with its Amazon Glacier service. Users can sore data for as little as $0.01 per gigabyte per month, a significant savings compared to its S3 storage service and on-premises products. With data growing faster now than at any other time in our history, preserving it for the long-haul is a huge challenge. Just like eight-track tapes from the 1970s, whatever digital storage medium you save your data to today will be obsolete in a decade, and most likely so will the file format or application you used to create the data. No single data management or storage vendor today has a good solution to help organizations solve the problem of building a long-term archive. In fact, most vendors exacerbate the issues with proprietary products and disruptive, manual upgrade paths. Pushing the problem to the cloud, via a service like Amazon Glacier, removes the media upgrade issue from the user, which is a big headache, but customers still need to consider how they would pull data out of Amazon Glacier and back in-house if necessary. The Amazon Glacier APIs are proprietary and it isn’t obvious how you would export data from Glacier. Currently the Import/Export service is only available for Amazon S3.