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Bloomberg is reporting that the CEOs of Apple and Samsung are talking today in a last-ditch effort to resolve the patent battle playing out in a federal court in the Bay Area. Lawyers for the two companies will report on the negotiations to U.S. District Judge Lucy Koh, who has told both sides a settlement rather than a jury’s decision would be in their best interests. But as my colleague Erica Ogg writes, Apple has risked an enormous amount in an effort to make an example out of Samsung. It would be very surprising if Apple were to settle after going all-in against its massive rival.