And I am back: after a week’s hiatus from the newsletter, I resumed my online reading and have put together a short list of articles for you to read this weekend. There is a little too much internet stuff this week, but it’s all good. Hope you enjoy.
- How much did that logo cost? A great little piece that looks at the cost of making logos for companies such as Nike, Google, Coca-Cola, Twitter and Pepsi. The answers are going to surprise you.
- The single most important object in the global economy is… visit Slate to find out. It is not gold or or diamonds for sure.
- (Book-selling machine) Seth Godin lets it all hang out in this interview with The Great Discontent. I have mixed feelings about Godin’s books but this conversation is a good read and gives a view into his life and how he got here.
- How Weibo is changing China. Just like Facebook and Twitter have changed societies in the west, China’s homegrown social/microblogging platform Weibo is bringing change to China. Yale Global Online investigates.
- The mathematics of boneless pork rectums. I think you should read before wrinkling your nose in disgust.
- Why is that ad following me on the Internet? A critique into how ads work, especially in light of recent talk about Facebook’s ad problems. (A bonus link: this story that exposes the murky world of online video advertising.)
- The case of spending a little more sometimes. I agree with the writer — you need to buy good things, own them for a long time versus more things that don’t excite you after a while.