Sony outs new Reader PRS-T2 with Evernote, Facebook sharing

Sony(s sne) is striking back at Amazon’s Kindle(s amzn) with an updated Reader device, now available to order for $129. Aside from an improved viewing experience on the 6-inch e-Ink display, the Reader PRS-T2 includes redesigned touch buttons and Wi-Fi radio. The wireless connectivity isn’t just for getting content, however. Sony is betting more on the ability to share passages to Facebook(s fb) friends and clip web pages directly to an Evernote account.

I’ve seen Facebook sharing of digital content from an e-reader in the past, but as an Evernote user, this feature intrigues me:

“For the first time, Reader is combining features from Evernote to allow users to save their favorite web content to enjoy any time. Evernote’s Web Clipper allows saving content with a click, and pages saved with Evernote Clearly are optimized for Reader’s crisp E-Ink display. Favorite passages can also be annotated on Reader and saved back to Evernote for viewing later on any smartphone, tablet or PC.”

Adding Evernote support is a smart move by Sony and I anticipate others — namely, Amazon and Barnes & Noble(s bks) — to follow with expanded sharing or web clipping options. Moving content to the cloud for later consumption on nearly any device is just one of the benefits brought by Evernote and it makes sense: Why read a long web page on a device that’s not optimized for the activity when you can clip it and read later on a better display? Likewise, the reverse option is appealing: I often use Evernote Clearly to clip the text of web pages and could use the new Sony Reader to view them later.

With the PRS-T2, Sony is also throwing in a free voucher for an e-book copy of Harry Potter and the Sorcerer’s Stone through a partnership with Pottermore, making the Potter pot, that much sweeter for its new Reader.