New stats from market research firm IHS iSuppli show Apple (s AAPL)’s iPad surging ahead of other media tablets to gain a 70 percent market share in the second quarter of 2012.
IHS iSuppli, which tracks worldwide device shipments, says Apple shipped 17 million iPad 2’s and iPad 3’s in Q2 2012, an increase of 44.1 percent from Q1. Apple’s estimated market share for tablets rose to 69.6 percent, up from 58.1 percent in the previous quarter. IHS says that’s a five-quarter high.
Meanwhile, market share for Amazon(s AMZN)’s Kindle Fire and Barnes & Noble tablets suffered greatly. IHS says Amazon shipped 1 million Kindle Fires in Q2, down 13.3 percent from the previous quarter. Barnes & Noble shipped 459,000 Nook Tablets, down 25 percent from the previous quarter.
“With the expected entrance of the 7-inch version of the iPad in September, Apple is sending a clear message that it plans to dominate this market over the long term,” said IHS’s Rhoda Alexander.
Amazon is rumored to be releasing a 10-inch version of the Kindle Fire this fall. And on Sunday — possibly in preparation for a new product release, or maybe just as a last-ditch attempt to gain market share — Barnes & Noble dropped prices on all of its Nook Tablets. Its most expensive model is now $199, in line with prices of the Kindle Fire and Google(s GOOG)’s Nexus 7. Those efforts could give Amazon and B&N a boost, but the market faces more fragmentation with the June launch of the Nexus 7 and the upcoming Microsoft (s MSFT) Surface.