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Flash is for everyone, says storage startup Skyera

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Stealthy startup Skyera is dropping the veil Tuesday to start talking up new solid-state storage systems it vows can deliver an eye-popping $3-per-GB price for “native” storage — that is before compression and de-duplication. That’s compared  to competitive offerings that come in at about $10 per GB.

Solid-state, or “flash”, storage is hot, hot, hot, hot. A few proof points: Pure Storage just netted $40 million in Series D funding and storage kingpin EMC(s emc) bought XtremeIO for $430 million last May.

But Skyera claims it’s out-doing Pure Storage, Violin Memory or Nimbus Data and others in making solid-state storage more price competitive with as inexpensive as hard drives and by resolving longevity issues that make IT buyers nervous about adopting the technology. The company claims it can cram 44 TB of storage in a 1u rack that comprises a ground-up-engineered system including the flash controller, RAID controller, storage blades and network interface.

Taking flash mainstream, really

“Competitors got their [native] cost to $7 or $8 per gig and that puts you at the high-end niche level of enterprise applications where IT has to put such a premium on performance they’re willing to pay ten times more than a comparable hard disk system,” Skyera sales VP Tony Barbagallo told me in an interview. “Solid-state storage will not go mainstream at those prices and our goal is mainstream.”

Skyera’s founder and CEO is Rado Danilak, who founded SandForce, a storage technology company LSI bought last year for $400 million. He and his engineering team has a ton of credibility in this arena. SandForce controllers own about 80 percent of the market, according to some estimates.

To get to cheap flash enterprise storage, Skyera uses inexpensive Multi-Level Cell (MLC) NAND flash, but found a way to do it to prolong the lifespan of the media.  It is able to use high-density sub-20-nm MLC flash because its controller dynamically adjusts as the medium ages to reduce damage over time.

Putting flash everywhere

The use of consumer-grade flash in enterprise storage is not new.   “What’s cool here is how much capacity [Skyera] gets in a very small footprint and that they’ve integrated the switching capability right into their array,” said Jim Bagley, senior analyst with Storage Strategies Now, a storage consultancy.

The Skyera team appears to have come up with the next generation of that popular SandForce controller and crafted a huge performance improvement in the process.

Skyera will demonstrate its Skyhawk systems at next week’s Flash Memory Summit. Expect a spate of other flash-related news to come at that event and at VMworld(s vmw), the following week.

Most storage vendors still talk about using flash judiciously in the enterprise, reserving it for jobs that demand the fastest response. Flash often acts as a “turbo” to an existing storage engine, said Mark Peters, senior analyst with Enterprise Strategy Group.  “Skyera is saying:  ‘forget that, use solid state for everything.’ The only reason we haven’t done this already is money. It all comes down to price. And, if Skyera has done what it says it’s done on price, this truly is disruptive,” he said.

Fusion-io, a maker of in-server flash, stands at about $11 per GB, Nimbus Data, a Skyera competitor, at about $10 per GB s0 if Skyera can deliver its promised $3 per GB target, it’s a pretty significant cut.

George Crump, lead analyst for Storage Switzerland agreed. “I get asked all the time when flash will take over the data center and the answer is: when it’s the same cost as hard drives.”

If Skyera Skyhawk  lives up to its billing, this is a big step toward that goal. “The next question is if or when they’ll get leapfrogged? We’ll see,” Crump said.

8 Responses to “Flash is for everyone, says storage startup Skyera”

  1. FlashFAN

    @flashfactcheck -If you did any fact checking you would see the press release clearly states that it is consumer MLC. “If you were a CEO”, you don’t think it would be a good idea to talk about a nearly half a billion dollar acquisition of your previous company and the technology having 80% market share as a success? Your comment is completely out of line.

  2. FlashFactCheck

    They fail to tell you they are using consumer class flash!!! No one in their right mind would use OCZ or consumer class flash in a mission-critical environment. There is reason even HDD vendors have Enterpeise HDDs and Desktop HDDs. To top it all SandForce controller is really not that great so I if I were the CEO I would not use that for my claim to fame.

    • FUDBane

      You say “No one in their right mind would use OCZ or consumer class flash in a mission-critical environment.”

      Let me fix that for you. “No one in their right mind would use OCZ or consumer class flash in a mission-critical environment without appropriate safeguards in place.”

      Do you have vested interest in current Enterprise flash storage solutions? I suspect so, because it seems like anyone else would be eager to see high capacity reliable Flash storage become more affordable.

    • Copper1

      Most SSD/Flash Array vendors are using consumer MLC these days. eMLC is rarely used and SLC is simply too expensive. Its what you do in the IP and controllers that allow increased cycles and the ability build in HA (with five 9’s of availability) into the overall solution that will set the various vendors apart. And yes, plenty of Fortune 100 companies are using MLC Flasgh arrays for mission critical apps….everyone will over the next couple of years.

  3. This would be extremely disruptive but it will take time to prove out in the data center. I wouldn’t personally take the plunge for systems that can’t stand drive failures but would give it a spin in not critical apps with low to no SLA’s.