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Barnes & Noble (s BKS) lowered the prices of its two Nook Tablets and the lower-end Nook Color on Sunday. The Nook Tablet 16 GB is now $199 — the same price as Amazon’s (s AMZN) Kindle Fire and Google’s (s GOOG) 8 GB Nexus 7 — down from $249. Nook Tablet 8 GB is $179, down from $199, and the Nook Color is $149, down from $169.
Barnes & Noble introduced the seven-inch Nook Tablet in November 2011 and has periodically dropped the prices of the tablets and the Nook Color since then. However, the devices have failed to gain much market share against the iPad (s AAPL) or Amazon’s Kindle Fire. Adding to the competition, Google released the Nexus 7 in June at $199 for the 8 GB version or $249 for 16 GB.
Research firm IDC’s most recent analysis of worldwide tablet market shipments shows Apple with a 68 percent market share (boosted by the introduction of the iPad 3), followed by Samsung at 9.6 percent and Amazon at 5 percent. Amazon is expected to release a new version of the Kindle Fire soon.