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Smart grid software startup Viridity Energy has raised $15 million from Japanese giant Mitsui, the companies announced on Tuesday. Viridity uses energy data, from energy pricing to info about energy demand and supply, to create a new type of demand response service, or the process when utilities connect with building owners to turn down a building’s energy consumption. Viridity sells the software to building owners.
Here’s a video with Viridity Energy SVP Western Regional Division Laura Manz: