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Today in Cloud

One of China’s most well known Internet TV providers, Shanghai-based PPTV has picked Microsoft’s cloud service, Azure, to run its Asia TV Networks (ATN) service. According to the press release: “PPTV will adopt Windows Azure as the core infrastructure platform for PPTV ATN. PPTV ATN will provide a cloud-based Internet TV service to satisfy the growing global internet TV demand. PPTV will also continue to explore the collaboration opportunities with Microsoft on online TV, media service platform and Content Delivery Network (CDN) for  its next generation domestic market needs.” The Chinese Internet TV provider also has it eye on international expansion and believes Microsoft’s cloud can provide the scale, globally to meet its needs. According to the PPTV press release Microsoft is “making solid progress bringing Windows Azure to China through collaboration with local partners.” The deal is an interesting proof point on the adoption of Microsoft Azure, which appears to be making some headway overseas, despite a slow start here in the U.S.