Leveraging big data to extract value from social media

big data-social media photo

While traditional databases and associated analytic frameworks are powerful in understanding customer structured data, many organizations see the combination of social media and traditional database analytics as a very powerful way to glean customer insight, predict trends and bring products to market faster.

Join GigaOM Pro and our sponsor HPCC Systems LexisNexis for a live analyst roundtable discussion titled “Leveraging big data to extract value from social media.” Topics to be discussed include:

  • The inherent challenges and potential around analyzing the massive amounts of social data created by customers
  • Real-world lessons from case studies of specific social-media analytics
  • How to leverage traditional business data and social-media data together to create increased understanding and actionable business strategies
  • How to create a strategy for creating better frameworks for understanding your customers through traditional data and social-media data

Our panel of experts includes:

This free analyst roundtable webinar takes place on Wednesday, Aug. 8, 2012, at 10 a.m. PT. Register here to claim your spot.

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