About two years after Kindle launched in the United Kingdom, Amazon (s AMZN) UK says it is now selling 114 ebooks for every 100 print books.
Amazon announced it was selling more ebooks than print books in the U.S. in May 2011 — 105 ebooks for every 100 print books. “We hit this milestone in the US less than four years after introducing Kindle,” Jorrit Van der Meulen, VP of Kindle EU says in the release, “so to reach this landmark after just two years in the UK is remarkable and shows how quickly UK readers are embracing Kindle.”
Free Kindle books are excluded, but “if included would make the number even higher.” The Kindle UK store includes nearly 1.4 million ebooks.
A couple other facts from the release, which heavily promotes Amazon’s ebook self-publishing service KDP:
- Amazon says that UK Kindle readers buy four times more books than they did before owning a Kindle.
- E.L. James, author of the “50 Shades of Grey” trilogy, is “the #1 bestselling author of all time at Amazon.co.uk, eclipsing JK Rowling’s total sales.” She sold over two million Kindle books at Amazon UK in four months.
In May, UK bookstore chain Waterstones partnered with Amazon to sell Kindle e-readers in its nearly 300 stores.
Correction: A previous version of this story incorrectly stated Amazon UK’s ebook-print book ratio. I apologize for the error.