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The Apple Roundup: Did Sharp just violate Apple partner rule No. 1?

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With so many people writing about Apple(s AAPL), finding the best stories and reports isn’t easy.┬áHere’s our daily pick of stories about the company from around the Web that you shouldn’t miss:

  • Did the president of Sharp just do what we think he did? Reuters says President Takashi Okuda confirmed it’s shipping displays for the sixth-generation iPhone starting “in August.” That would be surprising for many reasons, chiefly because Apple partners know they’re not supposed to talk about Apple. But in reading various reports, it doesn’t seem like he actually used the word “iPhone” or “Apple.” He was, however, talking about the company’s IGZO displays, which have been widely reported to be part of a future Apple device.
  • Macworld┬áhas a nice post that adds some historical context to the negative reaction in some tech circles to the new wave of Apple’s “Genius” ads.
  • The PC market is tanking, while the Mac is still growing — barely. Asymco looks at some data and says it’ll still be a few more quarters before we know “whether the Mac will enter a new phase of diminished expectations.”
  • Sure, Apple held its first-ever talk at Black Hat last week. But the feeling by many in attendance — including Network World — is that the company didn’t actually reveal anything new (shocking, I know).
  • We know Apple is building a new facility next to its massive North Carolina data center. Wired has some aerial photos that show the construction in progress.