Lehrer’s publisher runs ads telling bookstores to send back “Imagine” for a refund

Houghton Mifflin Harcourt is running digital ads telling booksellers to send back copies of Jonah Lehrer’s Imagine for a full refund.

Earlier this week, Tablet magazine’s Michael Moynihan reported that Lehrer had fabricated Bob Dylan quotes in the bestselling Imagine. It had previously been discovered that Lehrer was reusing his own material in New Yorker blog posts. Lehrer resigned from his position as a staff writer at the New Yorker. Houghton Mifflin Harcourt has stopped shipping physical copies of Imagine and the ebook is no longer for sale.

To the right is the ad that appeared this morning in Shelf Awareness, an email newsletter aimed at booksellers. (Note: The image may not appear in this post if your ad blocker is on.) Publishers Marketplace reporter Sarah Weinman pointed out the ad on Twitter.

Houghton Mifflin Harcourt had no comment on whether it is running the ads elsewhere.

Updated 8/6/12: HMH is also offering refunds to readers who purchased a print copy of the book, but notes “consumers must submit requests to the retailer from which the e-book was originally purchased.” Here’s how to do that:

Amazon Kindle: Contact customer service if you are outside the normal 7-day window for ebook returns.

Barnes & Noble Nook: Call 1-800-The-BOOK or visit in-store customer service.

Kobo: Contact Kobo customer service.