If you think Twitter’s done a lot of damage to itself with the brouhaha over its temporary blocking of an Olympics critic, consider that the event – though widely tweeted – is far more disturbing to the digital and mainstream media than to the average Twitter consumer. (I won’t re-hash that NBC’s delayed coverage strategy, the source of the criticism, is working fine for NBC.) True, everybody comes out looking bad. The reporter seems like a jerk, NBC should have just embraced the buzz and Twitter comes across like a greedy censor. From a business perspective, Twitter continues to risk alienating critical pieces of its ecosystem. But that’s partly because it’s inventing a business model on the fly. It’s hard to stop athletes from tweeting sponsor messages – even if the IOC is miffed. And while a consistent, richer experience is a grand objective, which third-party developers might get left behind?