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Today in Connected Consumer

The backlash to the backlash against NBC’s coverage of the Olympics has begun. Yesterday, The Atlantic’s Derek Thompson laid out the cold business logic for why NBC is not broadcasting the most compelling Olympic events live in favor of forcing viewers to watch them on tape delay during prime time. Now, Advertising Age, Variety and Sports on Earth blogger Will Leitch have all weighed in in defense of NBC for ignoring the madding crowd on Twitter and sticking to its prime time guns. Even The Onion has gotten into the backlash-to-the-backlash act, “quoting” NBC digital chief Vivian Schiller apologizing for not altering the invariant properties of the space-time continuum to allow people to watch live during prime time that occurred earlier in the day. Next up: the backlash against the backlash-to-the-backlash.