Here’s one way to get people to download your app: announce that it’s the first place you’re going to reveal the highly anticipated choice of your running mate. That’s what 2012 Republican presidential candidate Mitt Romney’s campaign did on Tuesday.
The free app is (rather unimaginatively) titled “Mitt’s VP.” It’s is available for iOS and Android devices.
A Romney campaign press release proclaimed Tuesday: “Users of the app will be the first to get the news on the biggest political decision of the year through an instantaneous alert on the one device most people carry around the clock — their phone.”
It’s still a mystery when the VP pick will be named, but it will be before the Republican National Convention, which kicks off August 27.
Romney’s campaign is updating Obama’s own VP announcement method in 2008 (via text message) for this era, which is undeniably the era of native mobile apps.
Hopefully the Romney campaign’s second smartphone app effort includes a thorough spellcheck this time around. When Romney’s “With Mitt” app was introduced in May, it became an almost-instant punchline for misspelling America as “Amercia.”
President Barack Obama’s reelection campaign also revealed its own mobile app on Tuesday, an updated iOS app. Obama, however, doesn’t have a major news hook to drive downloads like a running mate to announce — he already has one.