paidContent 50: The world’s most successful digital media companies

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47. Informa

Business information, United Kingdom (Public)

Last year’s rank: N/A

Digital Content Revenue

$806,405,380 (39% of total)


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Digital Snapshot

Best known for operating the Datamonitor analysis firm, Routledge book publisher and Informa Telecoms & Media service, Informa is a classic specialist business and academic publisher, putting out over 55,000 books and journals. But, like its rivals, the group has worked hard to transition from the classic B2B publishing model to being a subscription online data and information provider. Now just 17 percent of its revenue comes from copy sales; the majority (36 percent) is from subscriptions.

Key Move

Big platforms for a big publisher. In 2011, it launched its Taylor & Francis Online platform to deliver content from 1,600 academic journals. It plans to use the platform to distribute e-books, whose sales grew to 12 percent of its academic book sales last year. Lloyd’s List, the 278-year-old shipping logistics news pamphlet, has been reinvented as a high-end data service with live info on 120,000 vessels, 163,000 shipping companies and 17,000 credit reports.

Our Methodology

Total revenue is disclosed in its annual report. Digital revenue from publishing was reported to be 74 percent of revenue from relevant business units, which a company spokesperson said was Professional & Commercial Information (total revenue £370.5 million) and Academic Information (total revenue £323.6 million). Informa’s Events division has no digital revenue. So, 74 percent of £694.1 million is £513.634 million.

Source: 2011 annual report

— RA

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