paidContent 50: The world’s most successful digital media companies

44. DMGT

News publishing, United Kingdom (Public)

Last year’s rank: N/A

Digital Content Revenue

$998,520,000 (31% of total)


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Digital Snapshot

DMGT may be best known for its consumer-facing Mail Online, but what is now the world’s most-read news website is a relatively poor earner — just £19 million in 2011. DMGT’s B2B publishing and data businesses make up a growing majority of the business (74 percent of 2011 profit).

Key Move

The Daily Mail may be renowned in the UK as a right-leaning tabloid newspaper that can’t help but criticise the BBC but, online, DMGT has used the Mail Online brand to churn out low-cost, low-brow, photo-centric celeb stories. Its key move has been courting U.S. eyeballs through bureaus in Los Angeles and New York. The effort has seen it surpass local rivals like NYTimes.com, giving it 94 million unique browsers by mid-2012, when the site turned its first profit.

Our Methodology

DMGT’s annual report stated that digital content revenue was 32% of its total in 2011.

Source: DMGT 2011 annual report

— RA