News publishing, United States (Public)
Digital Content Revenue
$1,100,000,000 (20% of total)
More than half of Gannett’s digital revenues come from non-news products like career and shopping sites. It is betting big, however, on a digital strategy for its large newspaper fleet and could be a bellwether for other traditional newspaper companies.
Gannett used 2011 to prime a larger paywall strategy that it is unleashing in full in 2012. This is the most sophisticated paywall approach to date in the industry, as a large pool of data will allow it to calibrate pricing and metering techniques in response to local markets.
The company disclosed its digital segment – which includes CareerBuilder, PointRoll, ShopLocal, Reviewed.com and Planet Discover – made $686,471,000.
Source: 2011 Annual Report
— Jeff Roberts