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Broadcast, United States (Public)
Digital Content Revenue
$1,200,000,000 (8% of total)
CBS stopped breaking out digital as a unit in 2009, a year after the acquisition of CNET Networks, and no longer reports an overall amount. Company executives confirmed last year that it reached a $1 billion goal in digital overall in 2010. The only number it broke out this year was for Simon & Schuster: 17 percent or about $134 million of $787 million in revenue came from e-books. The company also made lucrative streaming deals with Netflix, Amazon and Hulu Plus (some through its partnership with Warner Bros. in The CW); that expanded the digital bottom line for 2011 but much of the income will be booked over a number of years. A source estimates another $8 million from local, primarily from online advertising. Overall, it looks like CBS expanded digital revenue to about $1.2 billion in 2011.
Source: Our estimate
— Staci D. Kramer