paidContent 50: The world’s most successful digital media companies

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2. China Mobile

Telco, China (Public)

Last year’s rank: N/A

Photo: <a href="http://www.flickr.com/photos/7552007@N05/563437610/">The Tenth Dragon / Flickr</a>

Digital Content Revenue

$7,593,960,000 (9% of total)


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Digital Snapshot

Only in the world’s most populous nation do you get scale like this. Many of China Mobile’s 649 million subscribers use its Wireless Music Club, ringtone and MusicDownload services; plus mobile news, movie and TV videos; books, magazines, comics and email.

Key Move

China Mobile has been riding China’s smartphone adoption explosion. The country’s app use jumped by an “astronomical” 870 percent through 2011. That boosted China Mobile’s apps and services revenue by 12 percent (many apps are free). Its Mobile Market app store has 158 million registered users and clocked 630 million 2011 downloads.

Our Methodology

China Mobile said in its 2011 annual report: “The group’s applications and information services experienced rapid growth. In 2011, its revenue reached RMB48.4 billion ($7.5 billion), up by 12.0%”. Wireless Music revenue reached RMB22.1 billion. Mobile Mailbox accounted for RMB1.5 billion. Mobile Reading contributed RMB0.63 billion. Mobile Video came in at RMB0.57 billion in revenue. Other, unquantified revenue lines are Mobile Gaming and location-based services.

Source: 2011 Annual Return

– RA

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