paidContent 50: The world’s most successful digital media companies

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27. Time Warner

Diversified, United States (Public)

Last year’s rank: #22

Digital Content Revenue

$1,500,000,000 (5% of total)

Digital Snapshot

Time Warner acknowledges just under $1.5 billion in digital revenue across Time Inc., Turner Broadcasting, Warmer Bros. Entertainment and HBO, including digital subscriptions, streaming deals, rentals and electronic sell-thru. Time Warner Investments has stakes in more than 30 companies.

Key Move

Turner acquired Zite for CNN and has been rumored repeatedly to be in talks for Mashable. Time Warner’s digital strategy started to shift from TV Everywhere, with HBO Go as the authentication poster child, to Content Everywhere. All of Time Inc.’s magazines are available cross platform now, with the publisher finally agreeing to subscription sales through iOS. Warner Bros. is also taking part in digital locker UltraViolet among other video monetization efforts.

Our Methodology

For the first time, at our request, Time Warner is putting an overall number on digital content and advertising revenue across the company. The total covers Warner Bros., Turner Broadcasting, Time Inc., and HBO, but it is not broken out. The company says last year’s number was underestimated but couldn’t provide the percent of change.

Source: Company

— Staci Kramer

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