paidContent 50: The world’s most successful digital media companies

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26. Comcast

Broadcast, United States (Public)

Digital Content Revenue

$1,500,000,000 (2% of total)

Digital Snapshot

The acquisition of NBCUniversal by Comcast has resulted in fairly robust, diversified digital portfolio. On the cable side, for example, Comcast continues to lead the pay TV industry’s TV Everywhere migration to digital platforms. The company has found success in niche businesses like advanced movie-ticket sales, with online seller Fandango finally establishing real growth and momentum. With NBCU in the fold, the conglomerate is now a leader in video streaming, owning a third of Hulu and aggressively migrating program rights acquisitions, such as the London Olympics, to digital platforms. Networks like USA, meanwhile, are on the cutting edge of marketing tools like social TV. Also in the portfolio: NBCNews.com (formerly MSNBC.com), which it just gained full custody of from Microsoft.

Key Move

After becoming the first network to live stream the Super Bowl, NBCU is going forward with an ambitious plan to show the bulk of its Olympics coverage on digital platforms.

Our Methodology

Comcast is yet another media conglomerate that now integrates its digital and traditional ad sales, and thus doesn’t break out digital revenue. NBCUniversal projected its 2009 digital revenue to be more than $1 billion. This was before Comcast purchased a majority of the company, a deal which brought to Comcast’s digital portfolio revenue from NBCU’s operations, including online movie-ticket seller Fandango. Our rough digital-revenue estimate for the combined company is significantly more than $1 billion now.

Source: Our estimate

– Dan Frankel

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